When I first launched my Shopify store, I had one clear goal—to grow my e-commerce business and attract more customers. But I quickly realized that visibility in search results doesn’t come automatically. That’s when I started learning about search engine optimization and discovered the power of the Best Free SEO Tools for Shopify. These tools helped me boost my online presence, improve my rankings in SERPs, and drive more targeted traffic. With so many questions and needs from potential buyers, I knew I had to make my store both useful and visible to truly stand out.
I began exploring the Shopify App Store, which offers over 8,000 apps—an overwhelming number of options. I realized I didn’t need every app, just the most effective ones aligned with my goals. That’s when I focused on selecting the best free SEO tools for Shopify that could help me optimize pages, improve conversions, and boost performance. I compared features, read reviews, and tested tools that offered real value—like sitemap generators, keyword research apps, and speed optimization tools. Each one played a role in making my store more discoverable and user-friendly.
What is Shopify SEO?
Shopify SEO involves using smart practices and effective strategies to enhance the visibility and ranking of your Shopify store in search engine results by optimizing it to rank higher, drive increasing organic traffic, and boost sales.
Why is Shopify SEO important?
- Shopify SEO acts as a digital billboard, offering a sophisticated yet effective way to rank your store higher in search engine result pages, where shoppers actively look for products to sell or buy.
- Perfecting your SEO helps make your store more visible to potential buyers, which leads to more organic traffic and sales.
- It starts with strategies like conducting keyword research to identify relevant terms your customers are using in their searches.
- Strong on-page SEO includes optimizing title tags, alt tags, product descriptions, and your site’s structure.
- High-quality backlinks from reputable sources help build domain authority, enhancing SEO strength even further.
- Improving mobile experience, page speed, and site friendliness can reduce bounce rates and increase engagement.
- Regular monitoring and analyzing your SEO performance with analytics tools gives you actionable insights for improvement.
- Utilizing smart e-commerce tools removes guesswork from the equation, helping streamline SEO efforts.
- Whether you’re into dropshipping, selling, or crafting handmade goods, SEO can help drive consistent traffic.
- Deep keyword analysis, a strong backlink strategy, and focused content optimization are essential aspects of building long-term growth.
- Overall, a strong SEO strategy can propel your brand to the forefront, boosting visibility, reputation, and conversion rates.
20 Best Free SEO Tools for Shopify Stores
Plug In SEO
Plug In SEO is an automated tool that continually scans your online store and evaluates your site’s search engine performance. It helps identify critical areas for improvement and implements solutions through thorough audits. The tool provides step-by-step suggestions to fix problems once identified. Premium packages are available for users seeking advanced features, including targeting keyword data, optimizing page titles and descriptions, and fixing broken links that block proper indexing. It also supports structuring your site with JSON-LD (JavaScript Object Notation for Linked Data), applying tags to content to make it easier for search engines to crawl and understand pages.
This SEO tool offers instant alerts and fixes for issues such as missing meta descriptions, poor heading structures, and other on-site problems. It removes manual checks by offering proactive solutions, ensuring your store stays optimized. With structured data support, it improves machine readability, boosts SERP visibility, and increases the chances of earning rich snippets. From product ratings, prices, and availability to targeted keywords for blog and product pages, it helps capture valuable organic traffic.
Key Points:
- Creates targeted keywords for blog and product pages
- Automated scanning of your online store
- Evaluates search engine performance
- Identifies and fixes SEO issues
- Step-by-step improvement suggestions
- Premium features for keyword targeting and optimization
- Fixes broken links blocking indexing
- Supports JSON-LD for better crawlability
- Instant alerts for missing meta descriptions and poor heading structures
- Enhances SERP visibility with structured data
Price: - 14-day free trial.
- Small store: $29.99 a month for up to 200 pages, with basic SEO and blog checking, title and description management features, JSON-LD structured data tools, broken link tools, and search trends reports.
- Medium store: $49.99 a month for up to 2,000 managed pages, two detailed monthly speed and SEO reports, and all the basic SEO features from previous plans.
- Large store: $79.99 a month for unlimited managed pages, detailed speed reports, and SEO reports.
SEO Manager
SEO often involves many moving parts, making it time-consuming and challenging to manage everything manually. From keeping track of updates to ensuring your site stays optimized, it’s easy to miss essential steps that can impact your visibility in search engine results. That’s where SEO Manager steps in—a powerful tool that helps Shopify webmasters automate key optimization procedures, saving both time and effort while improving your store’s performance.
SEO Manager provides real-time scans of your entire site, offering actionable tips for making improvements instantly. With integration of Google Trends and Google Analytics, it allows users to discover keywords effectively. It also supports templates for automating titles, descriptions, and image alt-text, along with the automatic addition of Schema structured data markup to help web crawlers index your store efficiently. Designed to be user-friendly, easy to install, and ideal for Shopify store owners of any size, it’s a complete SEO companion.
Key Benefits:
Automates complex SEO procedures and reduces manual effort, ensuring no key elements are missed.
Real-time performance scans help track issues and apply actionable tips for immediate improvements.
Built-in integration with Google Trends and Analytics helps discover keywords that boost visibility.
Handles 404 errors, indexing blocks, and adds structured data using Schema markup for enhanced search engine visibility.
Price:
$20 a month with a seven-day free trial.
Google Search Console
Google Search Console is a free service by Google designed to help website owners monitor, maintain, and optimize their site’s performance in search results. This powerful tool offers deep insights into how users view your website, helping you gain a better understanding of its visibility, technical health, and SEO performance. By offering real-time data, it allows you to track and diagnose SEO problems, so you can take action to fix them before they affect your ranking.
With features like URL inspection, crawl and index reports, performance metrics, and mobile usability tracking, Google Search Console delivers the tools needed to analyze your website’s experience and resolve technical issues effectively. Whether you need to submit sitemaps, check click-through rates, or understand Core Web Vitals, this platform gives you the control and reporting capabilities to enhance your site’s search presence and ensure it’s indexed correctly.
Key Benefits of Google Search Console:
Helps monitor, track, and optimize your website’s visibility in Google’s search results using real-time SEO data
Offers URL inspection, allowing you to check specific pages’ crawl, index, and distribution status
Provides Performance Reports with metrics like clicks, impressions, CTR, and position
Includes Coverage Reports to identify indexing errors, Mobile Usability Reports to measure friendliness, and Core Web Vitals for experience analysis
Lets you submit XML sitemaps, individual URLs, and page submissions for indexing
Formerly known as Webmaster Tools, this analytics platform also allows you to dig deeper into keywords, rankings, and technical SEO issues
Price:
Google Search Console is free to use.
Google Analytics
Google Analytics is a powerful tool that provides real-time insights into your website’s performance, visibility, and user behavior in search. It helps uncover what keywords people are using to reach your site, and provides critical data such as bounce rate, conversion rates, and other essential metrics for improving ranking. By simply installing the HTML code into your Shopify website, you can start taking advantage of this free and indispensable analytics platform.
Whether you’re using the standard version or the advanced GA4, Google Analytics allows you to track your website’s visitors, their activities, and behaviors. It collects comprehensive data and generates reports that help in making data-driven decisions. From measuring specific actions like conversions to understanding how users navigate your store, Google Analytics gives you a complete picture of your online performance, helping you optimize for better results.
With features like custom dashboards, detailed event tracking, and seamless Shopify integration, it becomes easier to monitor user interactions and improve the user experience. You’ll gain in-depth knowledge about your audience demographics, including their interests, location, age, and gender. Plus, the user flow reports reveal how customers move through your store, enabling effective goal setting and conversion tracking.
From the GA4 dashboard, you can easily access SEO performance data:
Go to “Acquisition” > “Traffic Acquisition” to view organic search traffic.
Navigate to “Engagement” > “Landing Pages” to identify pages that receive the most traffic and highest bounce rates.
Use “Referrals” to track external sites that are driving traffic to your store.
Check “Tech” > “Overview” to understand the split between mobile and desktop users.
In addition, Google Analytics can be integrated with Google Ads and Google Search Console to build a consolidated SEO strategy, helping you analyze marketing campaigns, measure success, and identify trends. With its full-fledged digital software, you’ll be equipped with all the tools needed to master your Shopify store’s SEO game.
Price:
Google Analytics is Free.
Yoast SEO
Yoast SEO is a widely used, comprehensive SEO tool designed to offer a hassle-free SEO experience for Shopify store owners. This app’s user-friendly interface and real-time content analysis help users optimize their on-page SEO without the need to dive deep into technical elements. Whether you’re writing blog posts, product descriptions, or editing meta descriptions and title tags, Yoast SEO ensures better readability and keyword usage for improved user experience.
With its core features like readability analysis, SEO analysis, and schema markup support, Yoast SEO evaluates your content and provides automatic feedback. The app helps avoid duplicate content with canonical URLs, supports breadcrumb control for easy navigation, and includes advanced XML Sitemaps to enhance your site’s visibility on Google. It also removes conflicting code and redundant code from your theme files, which helps prevent indexing issues and slow page loading times that could otherwise hurt your SEO.
Key Highlights of Yoast SEO:
Real-time content analysis with automatic feedback on keyword use and readability
Advanced tools like XML Sitemaps, breadcrumb control, and canonical URLs
Helps remove conflicting code and redundant code to improve site’s performance
Built-in support for schema markup and structured data for search engines
Enables on-page SEO optimization without requiring technical knowledge
Great for store owners with limited SEO experience, aiming to rank better and increase purchases
Yoast SEO is truly a must-have for anyone looking to enhance their Shopify store’s visibility, navigate SEO challenges, and ultimately perform better in search engines.
Price:
The Yoast for Shopify app costs $19 per month.
Screaming Frog SEO Spider
Screaming Frog SEO Spider is a powerful website crawler designed to help improve on-site SEO by auditing for common issues that may affect your search engine rankings. This tool provides a complete snapshot of your website’s health, enabling you to identify broken links, errors, and redirects that could harm your SEO efforts. It allows you to analyze page titles, metadata, and descriptions, ensuring they are SEO-friendly and optimized for better visibility in SERPs. With technical suggestions, real-time updates, and a clear view of your site architecture, Screaming Frog helps you understand your website’s structure and improve overall performance.
Whether you want to audit up to 500 URLs for free or take advantage of advanced features in the paid version, Screaming Frog offers flexibility to suit your needs. It supports XML sitemap creation, Google Analytics integration, spelling and grammar checks, and detailed reports. The crawler works across Mac, Windows, and Linux, making it accessible for any SEO professional or business aiming to boost website traffic and searchability.
Key Features:
- Find and fix broken links, errors, and redirection issues
- Analyze and optimize titles, tags, metadata, and descriptions
- Create and configure XML sitemaps for better indexation
- Review robots.txt and meta directives to manage crawling
- Visualize your site structure for improved architecture planning
- Integration with Google Analytics for in-depth insights
- Available for Mac, Windows, and Linux
Price:
Paid Version: Starting from £259 per year, unlimited crawl limit with many advanced features
Free Version: Limited features, maximum 500 URL crawl limit
Ahrefs
Ahrefs is a comprehensive SEO tool and package trusted by companies worldwide to enhance search engine rankings. Starting at $29 a month, this suite of free and paid tools offers powerful keyword research, checking difficulty, and SERP analysis to help you outperform competitors. With features like the generator for keyword insights, the backlink checker to crawl the web, and broken link detection by simply entering your website URL, Ahrefs delivers useful data for optimizing your site’s performance.
My Codeless Website notes that Ahrefs updates 240 million metrics every 24 hours, ensuring fresh and accurate insights. The Site Explorer helps analyze backlink profiles and search traffic, while the Keywords Explorer provides valuable keyword volume and difficulty details. Rank Tracker monitors your store’s rankings over time, Content Explorer uncovers winning content, and the Toolbar brings essential data right to your browser.
Ahrefs offers the ability to analyze profiles, deliver results, and discover high-value opportunities. From tracking backlinks to discovering top-performing niche ideas, it ensures your Shopify store’s traffic, pages, and results stay competitive in real time. With advanced tools for insights, optimization, and tracking, Ahrefs is a must-have for serious SEO efforts aiming to drive growth and performance.
Key Features of Ahrefs:
- Keyword generator for insights across Google, Bing, YouTube, and Amazon
- Comprehensive suite of free and paid SEO tools
- Backlink checker to crawl the web and list linking websites
- Broken link checker to identify up to 10 broken links by URL entry
- Site Explorer to analyze backlink profiles and traffic data
- Keywords Explorer for keyword difficulty and volume
- Rank Tracker to monitor rankings for your chosen keywords over time
- Content Explorer to discover top-performing niche ideas
- Toolbar to deliver useful data directly in your browser
- Real-time updates with 240 million metrics refreshed every 24 hours
Price:
- Lite: $99 per month, ideal for small businesses and startups.
- Standard: $199 per month, designed for freelance SEO and marketing consultants.
VF Image Resizer & Optimizer
VF Image Resizer & Optimizer is an all-in-one tool designed to optimize image files for better SEO. Images can consume significant amounts of file space on your server. This often leads to slow downloads for visitors, shortening visits and earning penalties from Google. To improve SEO, image files must be named correctly and accompanied by alt-text descriptions. These help users who can’t load images and assist search engine crawlers in indexing content.
This powerful plug-in uses AI to resize image files to a uniform size, scale, crop, and even add watermarks. It compresses images to increase page loading speed. VF Image Resizer & Optimizer supports all formats including JPG, GIF, PNG, HEIC, and WEBP. It ensures better performance by optimizing file names and alt-text. This tool is ideal for those looking to improve image SEO without hassle.
Plans and Pricing:
- Free: Edit 200 images, pay $1.99 per 100 extra images, one-week backup, unlimited alt-text optimization, access to all features, email support
- Starter: $4.99/month, edit 800 images, plus 100 extra images worth $1.29
- Basic: $8.99/month, $0.79 per 100 images, up to 2,000 images/month, includes everything in the free plan
- Professional: $18.99/month, $0.49 per 100 images, up to 6,000 images/month, includes everything in the basic plan
- Advanced: $38.99/month, $0.29 per 100 images, up to 20,000 images/month, includes unlimited file compression and all previous plans
Google Keyword Planner
Google Keyword Planner is an invaluable resource for Shopify store owners who want to create SEO-friendly content and reach a larger audience. This powerful tool helps with keyword research and discovery, enabling you to uncover new, relevant suggestions for your advertisements and marketing strategies. With its metrics and insight features, you can learn how often keywords are searched, their competition level, and how search volume fluctuates over time.
By using Google Keyword Planner, businesses can get bid estimates to manage ad costs effectively, identify the right keywords to target, and discover related phrases to unlock long-tail, hyper-focused search opportunities. Whether your goals involve improving PPC budgets, learning from trends data, or boosting forecast conversions, this estimation guide gives you the data you need to make informed marketing decisions.
Key Features:
- Keyword research and discovery to uncover new, relevant suggestions.
- Access to metrics like estimated volumes, competition level, and search trends.
- Bid estimation and guide for pay-per-click (PPC) campaigns.
- Ability to unlock long-tail, hyper-focused keywords for your business goals.
- Tools to forecast conversions and manage ad costs effectively.
Price:
Google Keyword Planner is completely free to use, making it a cost-effective tool for Shopify store owners to conduct in-depth keyword research without additional expenses.
Ubersuggest
Ubersuggest is a free tool that gives keyword suggestions from a URL or a target keyword of your choice. You get three daily searches on a free account, and more with a paid subscription. It offers a list of ideas to generate product concepts, capture organic traffic, or plan a blog post.
It shows blogs ranking at the top of SERPs to help you understand search intent. You get an overview of trend, volume, and SEO difficulty scores. It also finds popular URLs in your niche for competitor analysis and research.
Key features:
- Free tool with keyword suggestions.
- Three daily searches on free account.
- Generate product ideas and blog topics.
- Find blogs ranking in SERPs.
- Overview of trend, volume, and difficulty scores.
- Competitor analysis with popular URLs.
PRICE:
Ubersuggest offers a free plan with 3 daily searches and a paid subscription for unlimited access, which starts at $29 a month.
Bing Webmaster Tools
Bing Webmaster Tools is a comprehensive suite designed to help website owners, especially Shopify store owners, optimize their websites for better search engine visibility. It offers a detailed overview of your site’s SEO reports, including critical errors, issues, and their severity, allowing you to prioritize optimization efforts effectively. With the Site Scan feature, you can run an on-demand audit that crawls your entire website, checking for common technical problems like broken links, missing meta descriptions, and other SEO blockers.
This valuable toolkit provides insights into traffic, keyword research, backlink tracking, and more. It supports free audits and diagnostic tools to uncover SEO problems and highlights their impact on your website’s visibility. You can test mobile-friendliness, access the API, and submit sitemaps to boost indexing. Whether you’re seeking an alternative to Google’s tools or want to improve your store’s performance across multiple search engines, Bing Webmaster Tools is a smart choice packed with a breadth of features, analytics, and reporting power.
Key Features of Bing Webmaster Tools
- Full overview of your site, including SEO errors, rank, and issues
- Site Scan feature for on-demand audit
- Tool that crawls your Shopify store
- Detect common technical problems like broken links and missing meta descriptions
- All-in-one toolkit for valuable SEO insights
- Track traffic, run keyword research, and backlink tracking
- Access to audits, free reports, and diagnostic tools
- Uncover issues impacting website’s visibility
- Testing for mobile-friendliness
- Built-in API and sitemaps submission
- Works with other website data and platforms
- Excellent alternative to Google’s suite
- Rich in analytics, reporting, and comprehensive insights
- Manage multiple websites, improve store’s search engine performance
- Focus on high-potential target keywords
- Perform backlink analysis, monitor quality, and track inbound links
- Analyze severity to prioritize SEO efforts
PRICE:
Bing Webmaster Tools is completely free to use, offering premium-level SEO features at no cost.
SEO Review Tools
SEO Review Tools offers free SEO tools with powerful functions. It includes technical, content, and authority tools. This comprehensive collection helps create content clusters and check Core Web Vitals. It supports your site’s technical health as Google defines it.
You can trawl tools, pick the best features, and build your tech stack. It’s handy for various SEO needs. Use it for testing, tracking, and checking important data.
Best Features:
- Core Web Vitals test
- Internal link analyzer
- SEO redirect checker
- Tracking backlinks
- Keyword research
- SERP analysis
- Checking broken links
PRICE:
SEO Review Tools is completely free to use, offering powerful SEO features at no cost.
Semrush
Semrush is a powerful tool that offers a wide range of SEO features. While some tools need a paid account for access, Semrush also provides free SEO tools to monitor and improve your site and search performance. You can track search rankings, use up to 10 keywords, and test your content before you publish a page.
The Google SERP Simulator helps you preview how your page appears in search results. A website audit, capped at 100 pages, lets you analyze site health, check for errors, and assess crawlability. Users can use Semrush for audits, tracking, and more.
With the Keyword Magic Tool, you can discover new keyword ideas to drive traffic to your ecommerce store. Enter a seed keyword and build a keyword roadmap. Semrush has the largest keyword database in the market—over 24 billion keywords in 142 international databases. Just open the tool, select your preferred database location, and click Search.
You can apply various filters to refine your results. These include questions, broad match, phrase match, exact match, and related terms. Find variations in different languages and sort by volume, like 101-1000 or 1001-10000, or filter by KD% (keyword difficulty), such as Easy, Hard, or Very Hard. Choose by intent, like informational, navigational, commercial, or transactional.
Other Best Features:
- On-Page SEO Checker
- Complete, structured list for better page rankings
- On-page SEO ideas and semantically related words
- Helps include relevant terms in webpages
- Analyze data, define target, and set content length
- Check readability, find backlink prospects
- Easy configuring, ideal for Shopify store owners
- Comprehensive, easy-to-follow tools for optimizing
PRICE:
Prices apply monthly or yearly if you pay for complex features beyond the free tools in a subscription.
HigherVisibility Google SERP Snippet Optimization Tool
The Google SERP Snippet Optimization Tool is a real-time editor that lets you write optimized meta titles and descriptions with ease. Just enter your text in the form field, and this free SEO tool will show how it will appear in an actual Google search. It’s perfect for checking the length of your title and description to ensure that no vital information is cut off before publishing.
Google’s tool highlights the best features for SEO improvement. It flags if your metadata exceeds the character limit and helps visualize rich snippet data, including meta titles, descriptions, and ratings. Whether you’re optimizing for SERP snippets or enhancing meta descriptions, this tool is totally free to use and
Key Features:
- Real-time editor preview
- Optimize meta titles and descriptions
- Character length check for title and description
- Detects when metadata exceeds limit
- Flags and visualizes rich snippet data
- Displays how snippets appear in Google search
- Supports ratings, SERP snippets, and more
PRICE:
The Google SERP Snippet Optimization Tool is totally free to use.
Detailed SEO toolbar
The Detailed SEO toolbar is a smart browser extension. It displays SEO metrics quickly while you browse. It works on Chrome and Firefox. This free tool adds a helpful menu to your right-click options. You can complete basic tasks like highlighting nofollow links, performing site searches, and viewing another SEO tool.
It helps you check structured data and markup on any page. You can analyze a web page’s structure, including heading tags. Also, you can check duplicate versions of highlighted text across the internet. You can use it for on-page SEO analysis. This tool is totally free to use.
Key Features:
- Displays SEO metrics in real time
- Supports Chrome and Firefox
- Works as a browser extension
- Adds menu to right-click
- Handles basic tasks with ease
- Helps in highlighting nofollow links
- Allows performing site search
- Enables viewing another SEO tool
- Views structured data and markup
- Analyze web page’s structure
- Shows heading tags
- Check duplicate versions of highlighted text
- Works across the internet
- Great for on-page SEO analysis
PRICE:
The Detailed SEO Toolbar is totally free to use with no subscription required.
Tiny SEO Speed Image Optimizer
The TinySEO Speed Image Optimizer is a must-have for every Shopify store. It offers one-click optimization to boost search performance without letting product imagery hinder your SEO efforts. The tool provides automated image backups, compression, and alt text to ensure your images stay optimized and ready for fast loading.
You can use the TinySEO Optimizer to handle image optimization easily. Whether you’re running a small store or a large eCommerce site, this image tool enhances speed and performance. It’s especially useful for Shopify merchants who want to maintain SEO best practices.
Key features:
- One-click image optimization
- Automated image backups
- Compression and alt text support
- Prevent product imagery from slowing down site
- Boost search performance effectively
- Includes 24/7 support
PRICE:
There is a free plan, which is totally free to start with. For more features like lazy loading, asset preloading, and instant indexing, a paid plan is available that starts at $14 a month.
Google Trends
Google Trends is a powerful keyword research tool designed to inform your SEO strategy. Simply enter any topic or phrase, and the tool will show line graph charts depicting search volume changes. These charts highlight peaks and dips, helping you discover trending keywords across the world. It also provides data to compare terms, making it easier to discover rising and breakout keywords that are increasing in popularity.
This free tool lets you view keyword search volume trends with data going back to 2005. The “Trending now” page is ideal to discover current trending topics. Google Trends is totally free to use, and it’s one of the best tools to support your SEO efforts.
Best features:
- Google Trends keyword research tool
- Inform SEO strategy
- Enter topic or phrase
- Line graph charts depicting peaks and dips
- Search volume data back to 2005
- Show world trending and related trending keywords
- Compare terms
- Discover rising, breakout, increasing popularity
- “Trending now” page to discover trending topics
PRICE:
Totally free to use with no paid plans required.
Keywords Everywhere
Keywords Everywhere is a powerful browser extension. It displays keyword search volume, cost-per-click (CPC), and competition data. This real-time tool works directly in your browser as you browse the web. It shows how keywords perform on search engines and platforms like YouTube, Amazon, and eBay. The nature of this extension checks keyword performance and helps refine your SEO strategy.
Say you’re a lifestyle brand selling gym clothes for women. Keywords Everywhere helps you find relevant keywords in your niche, gaining organic traffic. You can spot low-competition keywords or pivot when competition is high. Shopify store owners can use this tool to make data-driven decisions quickly and conveniently. It supports both SEO beginners and experts in their marketing efforts.
Key benefits include:
- Displays keyword search volume, CPC, and competition
- Real-time data directly in your browser
- Works across platforms like YouTube, Amazon, and eBay
- Helps build SEO and PPC strategy
- Supports lifestyle, gym, and women-focused niches
- Helps create optimized product listings
- Use high-volume keywords in titles, descriptions, and meta
- Do competitive analysis and focus on long-tail keywords
- Delivers actionable data for Shopify store owners
- Convenient for all levels—beginners to experts
Price:
Paid plans range from $1.25 to $80 a month
MozBar SEO Toolbar
MozBar is a powerful SEO toolbar and browser extension designed for Shopify store owners. It provides instant and real-time SEO metrics to help evaluate your site and your competitors’ sites. With MozBar, you can easily optimize your site’s search engine performance and gain deep insights into your SEO health.
You can access and compare link metrics across multiple pages directly while viewing any search engine results page (SERP). This makes it easier to perform competitor analysis and identify new backlink opportunities. For example, if a competitor’s page ranks higher for a keyword, MozBar helps you assess why—by showing domain authority (DA), page authority (PA), and the types of backlinks they’ve secured.
MozBar allows you to differentiate links by type: follow, no-follow, external, or internal. This is important because differentiating between link types allows you to better assess link equity. Follow links pass link juice (SEO value) and help improve your authority and ranking potential. Knowing which links are most valuable ensures you focus on impactful link-building opportunities.
Whether you need quick, on-the-fly insights into your SEO metrics or want to refine your backlinking strategy, MozBar offers valuable support. It’s especially helpful for analyzing profiles and tracking SEO performance effectively.
Key features:
- Browser extension with instant and real-time SEO data
- Evaluate your site and competitors’ sites
- Compare link metrics across multiple pages
- Analyze domain authority (DA) and page authority (PA)
- Identify and differentiate backlinks by type: follow, no-follow, internal, external
- Understand link equity, ranking potential, and SEO value
Price:
You can download MozBar for free.
Google PageSpeed Insights
PageSpeed Insights is a diagnostic tool by Google that helps identify SEO issues related to page load time. If your site takes too long to load, your SEO rankings may fall. Simply enter your site URL to receive a complete audit and personalized recommendations to optimize your site’s performance. You can run both desktop and mobile-friendly tests to compare speed.
It offers a free Core Web Vitals assessment and highlights diagnostic performance issues. PageSpeed Insights is totally free to use and is ideal for website load speed checks and technical SEO audits.
Best features and uses:
- PageSpeed Insights is a diagnostic tool
- Identify SEO issues with page load time
- Enter your URL to get an SEO audit
- Get recommendations to optimize performance
- Run desktop and mobile-friendly tests
- Compare speed on mobile and desktop
- Free Core Web Vitals assessment
- Shows diagnostic performance issues
- Use for website load speed and technical SEO audits
PRICE:
Totally free to use with no cost at all.
Improve your SEO to increase your Shopify traffic
Driving more traffic to your site is a proven formula for e-commerce success. More visitors mean more potential buyers. When your store integrates with Shopify, you can use print-on-demand products to boost sales. A global network can help with production and shipping, so you can focus on your business.
Using a free platform can make making even more Shopify sales possible. Sign up today at Digital Uptech and start improving your results. Effective SEO will help you reach the right people and turn them into loyal customers while maximizing traffic, sales, and growth.
FAQs
Q1. What are the best free SEO tools for keyword research?
Free SEO tools like Google Keyword Planner, WordStream’s free keyword research tool, and MozBar’s SEO toolbar offer comprehensive SEO tools with free features. These help you find keywords, audit your site, and generate backlinks.
Q2. Can I use Ahrefs and Semrush for free?
Ahrefs and Semrush offer limited-time trials with accurate information on keywords, SERP performance, and backlinking. You can shortlist features like on-page analysis, detailed reporting, and site auditing.
Q3. Which free SEO tools provide site speed and image optimization?
Tools such as Moz, WordStream, Ubersuggest, and Yoast SEO provide site speed analysis, image optimization functionality, and data for smaller sites. They also help with auditing and strategy.
Q4. Are free SEO tools enough for larger websites?
Free SEO tools work well for optimizing smaller sites. For larger website needs, you may need to upgrade to unlock a full feature set, get better results, and compete with paid tools.
Q5. How do I choose the right SEO tools for my business?
Shortlist tools with essential features like keyword research, on-page SEO analysis, detailed reporting, auditing, image optimization, and speed checks. Choose based on your site size, data needs, and results you want.
